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Why Are Websites Important For Small Businesses?

So it’s 2020, and you may be thinking, “Meh, why bother with a website when social media is so powerful?“. If this is you, for the most part you’re right in acknowledging the power of social media; Yet, having a website (especially for small business owners) has never been more of an essential part to your online presence. So why are websites so important for small businesses?

Without boring you with statistics, I’d rather explain why it’s important, but here are some of the stand out stats that are perspective shifting:

  • 97% of people learn more about a local company online than anywhere else. (Source: SEO Tribunal)
  • 88% of searches  for local businesses on a mobile device either call or visit the business within 24 hours. (Source: Nectafy)
  • 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (Source:  HubSpot Marketing Statistics)
  • 18% of local smartphone searches led to a purchase within a day, whereas only 7% of non-local searches led to a sale. (Source: Think with Google)
  • 78% of location-based mobile searches result in an offline purchase. (Source: SEO Tribunal)

Numbers, right? FUN! But they’re serious numbers, and the implications of a website are all round positive.

A Website Is An Investment, Not An Expense

Why Are Websites Important For Small Businesses?
Why Are Websites Important For Small Businesses?

First you must understand that a website is anything but a business expense. If the previous statistics weren’t confirmation enough; then let me reiterate.

Social Media has absolutely changed the way we market, and will continue to do so indefinitely. Without a presence on social media your business is sure to miss out on a big audience, but having a website reaches an even larger audience than all social platforms combined.

Greatly improved reach, competitive advantage, high ranked google search, organisation credibility are just a few of the benefits, and they’re all sure to convert visitors to customers more than your Facebook Ads ever will. Think of it like this… people who receive Facebook Ads didn’t search for it, and probably didn’t ever want the product or service in the first place. Someone’s Google search is direct, they want the product or service and are 10x more likely to buy.

You Need To Be Top Of The List…

…Or on the first page at least, “how do I do that?”, I hear you ask! The answer is simple; Search Engine Optimisation.

So, you’ve contacted WebClicksDesign, got your perfect website and it has been launched with an amazing turn around! How do we drive your site up the Google search ranks? Easy.

SEO (Search Engine Optimisation) is the practice where we enhance every piece of content relative to your business and it’s purpose, inevitably driving it’s ranking on Google. Find out more about SEO here.

Legitimise Your Brand

Are you ready to go all in? Are you ready to dedicate to you business, recognise it’s an entity in itself and it needs investment?

With competitive fee’s beating any other, we’d love to help you on your way to online success.

Click Here to contact WebClicksDesign and get your project started.