What Is SEO & Why Is It Important?
SEO (search engine optimisation) is the practise in which WebClicksDesign will ensure your sites design and content is enhancing up the ranks when people search for your type of service or product, in either Google and other search engines alike. We create what a search engines love; stylish, modern and user friendly sites. We also attatch Title Tags, Meta Data and Sub-Headings to content, create ALT tags and internal links, all to your website, establishing a great ranking.
Over 94% of people who use Google only look at the first page of search results, and most people only click on the first three results. 83% of people worldwide use Google, but this concept applies to every search engine. So what do you do if your small business website appears on the 12th page of results instead of the first page? Optimize your SEO! (You can also check out 5 Ways To Create An Effective Landing Page).
How Do I Optimize My Website SEO?
One piece of data by itself might not tell you anything, but when you collect lots of data, you start to notice patterns.
If a few people visit your site and fail to click on your CTA (call to actions), you might not have a problem.
However, if a large percentage of visitors ignore your CTA, you might need to make some adjustments.
User behavior reports and Google Search Console traffic data help paint a clear picture. User behavior reports, for instance, show you how people behave once they land on your site, while GSC data tracks key metrics, such as number of sessions, number of unique sessions, bounce rate, and more.
Analyse the data for specific patterns. Referral sources can tell you a lot about your audience. How are people finding your site? Look for pages that get more traffic and more conversions than others. Reverse-engineer that page’s success to replicate it across your site.
Keywords Are Integral
Years ago, you could pick a keyword out of thin air, write a 300-word article, and rank for that keyword the next day. SEO doesn’t work like that anymore.
Tools like Ubersuggest help you find keywords related to your business and niche. Use it to find long-tail keywords that fit with your prospective customers’ user intent. Think about why they would search for a particular keyword and what they would hope to find on a page about it.
Start with a broad keyword. For instance, maybe you offer dog boarding, so you begin with a keyword like “dog kennels.”
On-page SEO tells you how to optimize your website when you’re building specific pages. Factors like headlines, subheadlines, URL slugs, and meta tags fall into this category.
Use your primary keyword in your headline, preferably as close to the beginning as possible. It should also appear in the slug and at least one subheadline. Throughout the body copy, aim for .5 percent to 2.5 percent. Try not to go over the higher end to avoid looking like a keyword stuffer.
Sprinkle your primary and related keywords throughout your body copy, subheadlines, and image alt text. Include plenty of context for each so Google accurately understands what you’re talking about.