5 Ways To Create An Effective Landing Page

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You may need more than 5 ways to create an effective Landing page; but here’s a start! So you need an effective landing page that drives conversions, right? The primary goal of your landing page, should be to make it easy to convert a visitor. It is important that all elements of your page work towards the conversion objective; whether it being filling out a form, making a purchase, signing up for a newsletter, or downloading an e-book.

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An effective landing page design makes smart use of colour and eye-catching images. Certain button colours such as red or green are said to increase landing page conversions. Above all make sure that there is a strong contrast between your button colour and your background. There are many different button attributes you should test to ensure a good landing page; test colour, placement, and size to discover the most effective landing page layout.

Use a Strong Page Headline

A good headline should have a strong offer & be able to explain why the offer is valuable in concise terms. The landing page headline and subheadings provide a key opportunity to promote the value of your offer. Most effective landing pages confirm the offer with the headline and use the sub-heading for further explanation of the offer and to share the value proposition.

Social Proofing & Trust Signals

Good landing pages make abundant use of trust signals, which can indicate to visitors that their offer and brand are trustworthy. Trust signals can take a number of different forms – testimonials are a classic form of trust signal, capitalizing on word-of-mouth to reassure visitors with endorsements from past clients or customers. This can also be done with “Like” counters, which push a more subtle form of endorsement through “Likes” and +1s from various social media sites. Another powerful tool implemented by effective landing pages are trust badges.

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Social proofing refers to visibly linking your organizations social media platforms to provide reassurance to visitors. Linking your Facebook, Instagram, Twitter etc. can ensure your customers are dealing with a trust-worthy business.

Trust badges often refer to the logos of well-known brands you’ve worked with in the past, certain endorsements and recognitions you’ve received, groups and coalitions you are a member of, etc. They serve as endorsements of your trustworthiness and skill.

Responsive and Effective

These days it’s essential that your landing page can easily be navigated on mobile devices, as nearly 30% of all web activity comes from mobile. It’s been shown that having a mobile-friendly site can even double your conversions. Your landing page should look and feel great on mobile devices – easy to navigate, fast loading, and ultra clickable.

Keep Your Forms Short

When a user visits your site, naturally as an online marketer you want to collect as much data as you can from them. However, when it comes to creating a good landing page, less is more. It is extremely important that you make users fill out as few form fields as possible. The more fields you ask a visitor to enter, the less chance you have of them filling out the form and completing the desired conversion. If your conversion requires a form, only ask the essentials of what you need. Remember, you can always ask for more info on the thank you page. Find out here What SEO Is and How To Optimize it.